![]() When planning your trade show budget, make sure to account for your contest and game-related expenses. Whether you are a large and established brand or an up-and-coming company, trade show budget concerns are a real and serious part of event marketing. Make sure to quickly follow up with prospects and use your games as an icebreaker leading into sales calls and emails. Trade shows contest and games will help you generate a buzz – but that energy and excitement won’t last forever.To avoid potential unqualified leads, make sure your signage and game make what your business does clear and devise a prize that would be most helpful to attendees who fit your buyer persona.Attendees will be more apt to hand over information when they win a prize. Attendees are weary of giving away their contact information, if possible, create an easy-to-win game and collect information from the winners.To capitalize on reaching potential new customers, make sure you incorporate a lead gathering strategy into your in-booth activity game plan. Trade shows and face-to-face marketing events are often themed or industry-specific, making them the perfect place to gather qualified leads. Related: Staffing Tips for your Trade Show Booth Have a Lead Generation Plan Connect your contest to the theme of your trade show campaign or to your brand’s image.Create games and contests that revolve around contestants inspecting, using or answering questions about your product or service.Task yourself or a staffer with playing the role of a host or emcee to introduce contestants, make announcements and engage with the audience to keep the game interesting.In addition, you can also use various tools to bring more traffic to your site, such as seo tools but you may just want to use contests so keep reading! When planning your contest, think about ways to get your participants engaged with your staff, product or service. In-booth activities work best when the contestants are active rather than passive participants. Related: Trade Show Email Marketing Tips Plan Games and Contests with Engagement in Mind Broadcast your contest or game via Facebook, Twitter and LinkedIn early and often and use official event hashtags to reach attendees.Check with show organizers to see if there are pre-event opportunities to advertise your activities in the show book or event newsletter.Send an email blast to current clients and prospects advertising your in-booth activities up to three months in advance of your show.However, without proper pre-show promotion of your activities, your efforts may fall flat, resulting in fewer visitors to your space. Games and contests are extremely effective at drawing crowds to your exhibit. In-booth contests and games are entertaining for exhibitors and attendees alike, but before you begin, you need to master the basics.
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